Blog : POS Display

Digital Point of Sale Display

Chances are that just about every store you patronize offers some sort of point of sale display inside their facility. A good digital point of sale display serves to successfully promote a particular brand or product and catches customers at the moment of impulse, prompting them to pick up that last-minute item just minutes – or seconds – before they’re due to check out.

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Point of Sale Merchandise

Marketing professionals have long studied the specifics of spending habits among consumers and most agree that somewhere around three-quarters of all purchasing decisions are made once the customer arrives at the store. In addition, about 40 percent of all purchases are spontaneous.

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Point of Sale Displays

Everyone has indulged in an impulse purchase at some time or another. As a matter of fact, many shoppers make these kinds of purchases quite frequently. Marketing research shows that some 70 percent of all retail sales are as a result of impulse purchases. That’s a staggering number and no doubt this is why more and more retailers are spending extra dollars on those all-important point of sale displays.

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Custom POS Display: In-house Manufacture

Custom POS Display: In-house Manufacture

If you’re in the market for a shopfitting company, there are many things to consider as you interview the prospective designers. Of course, you’ll want to know something about the staff, including their individual specialties and what each of them can bring to the project you’re about to launch.

It’s a good idea to also ask for photographs of completed shopfitting plans or to visit previous clients in person to see the work the company has performed. Potential customers should also be sure that the shop fitter has worked with retail establishments like theirs or is willing to take the time to learn about their type of business.

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