How often should you renovate your retail space? 5 years? 10 years? 20 years? The answer to the question depends of many different factors, including the amount of traffic that goes through your store on a daily basis. But experts note that you don’t want to wait too long. As soon as your store begins to look dated or, worse yet, dirty and dingy, you begin to lose customers.
You need to be observant and attune to comments by customers and employees, keeping an ear out for complaints about the appearance of your space.
However, once you’ve determined that you require some updating, it isn’t necessary to go “all out” and do everything at one time. As a matter of fact, most retail owners won’t be blessed with a budget that allows them to do a full makeover.
Instead, learn to work with your budget and handle your renovation one step at a time.
Here are some ideas for a spruce up that will have your customers oohing and aahing about your new look.
1. Paint – Just as you might do in your home, you can give your retail space a fresh new look by painting the interior…and possibly the exterior as well. Clean, painted walls can do miracles for the look of your store. Think about colors that match your branding and even consider making a total change in color. Consider accent walls, patterns, or anything else that fits your style.
2. Flooring – Sometimes, simply replacing your flooring – or even part of your flooring – will greatly update your look. If you’ve got older vinyl or ceramic tiles in your space, consider hardwood or laminate, for example. You can even highlight a high traffic area by putting down a sort-of “pathway” with flooring of a different color or texture that leads to that part of the store.
3. Consider new shelving or cases – Look for new ways to display your products, whether you’re a grocery store/deli, an apparel store, or something altogether different. There are many shelving trends – like wire shelving – that don’t cost the proverbial arm and a leg. Again, you don’t need to re-shelve the whole store. Just parts of it would be fine. Other shelving can be painted for a new look. Cases can also be refurbished by changing the interior.
4. Signage – Signage can look old fast, especially as trends change. So, as you consider what to renovate, do think about updating your signage, both inside and out. Use signs that truly speak to your customers and consider spending some cash on digital signage if your budget allows.
A good way to get all of this started is to consider a design consultation, which will allow a shop fitting designer to make suggestions about your store renovation that are in line with your budget. Ask him/her to browse other successful stores like yours in your area for some ideas. You don’t want to be a carbon copy of someone else but you can certainly gather ideas as to what’s working and what’s not in today’s retail market.
Let Mills help you with your store renovation. Call 03 9794 1000