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Solid Substrates for Solid Displays

by daniel

As display designers and manufacturers, we are often set challenging briefs by our clients. Balancing the issues of function, form and cost can be close to impossible at times. A reasonable number of these challenges arise when clients desire some 'body' or substance to their displays. That is, they desire the appearance of solidity rather than a potentially flimsy looking display. This is especially important where the retail client has a premium offering, and the display must be commensurate with the product. Often the attempt to build 'body' into the display can be quite expensive due to the need to fabricate depth. However, every so often the perfect brief meets the perfect substrate. In this case study, we are referring to iconic ladies' fashion brand, Vince Camuto, and that most versatile of substrates, acrylic. Mills was given the brief to design and manufacture shoe holders consistent with the brand image, in a cost effective manner. The solution: simplicity itself. Cut and flamed pieces of 40mm acrylic blocks. The result: the perfect product display. Economical, enhancing the product without being overbearing, elegant, and durable.

This article was published on Monday 18 February, 2013.
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