the need for retailers to establish a fresh point of difference
the nature of seasonal, opportunistic and limited-time promotions (think group buying sites, obsolete/surplus stock, and time-of-year activities)
What turns these three factors into an opportunity? Pop-Up Retail. Shopping centres, including Westfield, are keen for retailers to capitalise more directly on passing foot traffic within malls, and pick up some extra rent for practically 'dead' space in the bargain. See this article for some brilliant examples from around the world from both within shopping centres as well as carpark/outdoor space. (Some pictures reproduced below, plus our very own POPAI gold-winning World Vision Stands).
This article was published on Friday 22 February, 2013.
Mills Display is uniquely placed in Australia to be the first choice for visual communication and production presentation for the retail environment. Why? Because no one else can offer the combination of core services:
1. The most comprehensive range of popular shelf-ready visual merchandising products in Australia
2. International sourcing experience and some of the most valuable supply relationships with specialised Asian manufacturers of retail displays
3. In-house manufacture for prototyping, customisation and short-lead time rollouts of signage, plastic display stands and injection molded product presentation displays
4. A national experienced salesforce with a complete commitment to getting results for our customers, no matter what!
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