Shopping Cart Retail Displays, Acrylic Displays, Retail Signage at Mills Display

Pop-Up Retail

by daniel

Consider 3 factors:

  1. the current retail rents in shopping centres
  2. the need for retailers to establish a fresh point of difference
  3. the nature of seasonal, opportunistic and limited-time promotions (think group buying sites, obsolete/surplus stock, and time-of-year activities)
What turns these three factors into an opportunity? Pop-Up Retail. Shopping centres, including Westfield, are keen for retailers to capitalise more directly on passing foot traffic within malls, and pick up some extra rent for practically 'dead' space in the bargain. See this article for some brilliant examples from around the world from both within shopping centres as well as carpark/outdoor space. (Some pictures reproduced below, plus our very own POPAI gold-winning World Vision Stands).

This article was published on Friday 22 February, 2013.
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