Display fittings are all the items in store which makes merchandise scream ‘buy me!’ It should be practical, efficient and let the product do the talking. It should fill the space but not clutter. It should align with retail design and strategy and ensure merchandise remains the hero. Display fitting as a process can be specialised for food and grocery retailers as well as electronic and fashion retailers. Most fittings are generic, produced out of metal, plastic or wood, however it’s common to custom manufacture the display fittings to fit the particular retail environment.
When fitting out any store with display fittings, find the right balance between cost, effectiveness, durability (in relation to the desired lifecycle) and most importantly, the interaction of the display fitting with the visual merchandising strategy.