Shopping Cart Retail Displays, Acrylic Displays, Retail Signage at Mills Display

The complete package of retail services: a report from the field

by daniel

REPORT FROM TONY GRIFFITHS (MILLS ACCOUNT MANAGER in QLD): "I’ve attached some pictures of a recently completed Qld project, for a multicultural style convenience store and café/bar which we assisted with from the very beginning. I thought it would also be a good one to share, as it shows Mills’ ability to manage a project from design and concept not just supply. In addition to offering our display and signage, the client asked me if we could also provide assistance with design. Working from their brief and some colour swatches, we created their logo for them including the font later used for department letting etc. We then provided a concept for all external signage and graphics, using images from countries around the world. I took some photos of the building whilst under construction, and we were able to provide the client with basic renders of how the concept would look. In the end we supplied and fitted Frosted etch strips, large external signage, large window decals and 2pac (silver) laser-cut department letting. Thanks very much to all our designers for their help with this. In addition (as per the images attached), we supplied all of our normal core range from ticket stripping and deli bowls, to timber crates and flower buckets." Thanks Tony. All in all this project displayed Mills capabilities from beginning to end: creative graphic design and concepting, renderings, product sourcing, in-house plastic fabrication, signage, and installation. Most of all, it encompassed great service and a very, very happy customer!

This article was published on Friday 22 February, 2013.
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