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M-Commerce – It’s All About Location

by daniel

Most retailers know they need to take advantage of the amazing trends in mobile commerce. They instinctively understand that smart phones in the hands of their shoppers can be either a huge threat or a huge opportunity, but determining which one depends on the retailer embracing the technology. The problem is, it's complicated and expensive to get right, let alone get wrong. We were recently introduced to Street Hawk, a new mobile app developed in Australia which helps retailers communicate stock items of interest and other specials to opt-in shoppers in the vicinity, and well worth checking out. For information, read the recent articles in inside retailing ( and internet retailing ( or contact Street Hawk's CEO, Natasha Rawlings (

This article was published on Thursday 21 February, 2013.
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