Countless retailers admire electronics giant, Apple, and are eager to grab a bite of the company’s success, anxious to try to duplicate the strategies the corporation is using so that they, too, can become renowned in their individual marketplaces.
Indeed, Apple seems to know how to “do it” and with spacious retail locations, geeky clerks, and products that seemingly fly off the shelves, it is the company that many hope to emanate as they delve deeply into what it is that makes Apple so successful.
But, do we really know the answer to that? And, if we do, will what works for Apple work for others? Business owners, particularly those who own retail locations, are often too quick to attempt to imitate ultra-successful companies like Apple, automatically assuming that if they can duplicate a similar look, atmosphere, or culture, customers will line up for hours outside their store and their products will start disappearing rapidly from their shelves.
Unfortunately, retail consultants can be the culprits in this scheme as well. If you hire any sort of retail professional, including a shop fitter, you’ll want to make sure that his/her goal is to make your company the best that IT can be, not a carbon copy of some other successful retail venture.
This is never a simple process. Obviously, Apple did not achieve their success overnight simply by establishing bright, spacious retail shops staffed by eager brainiacs who seem to be able to fix any problem you might encounter with your phone, tablet, watch, or other device.
We, the general public, probably can’t even begin to guess at the specifics of the company’s success nor will we ever really know. Apple’s strategies are closely guarded company secrets.
So what can we NOT learn from Apple?
We can learn not to be anything except for the best version of ourselves possible. New businesses need to remember that to be successful they must leave their own stamp on the marketplace. It might take some time to figure out what that is.
Hire A Retail Branding Specialist
It also might require hiring a host of merchandising and retail branding professionals that will take the time to truly examine your business and your goals for that business. Those professionals should get to know your products, become familiar with your space, and be willing to offer a variety of suggestions that will aid in your success.
Apple deserves a pat on the back for their ingenuity and obvious success. But with the right assistance, your company can attract attention for its ingenious ideas as well, be it clever displays, unique retail branding, or maybe even a memorable logo.
Whether you’re a new shop owner just starting out or the owner of a business that needs a little facelift, don’t be afraid to ask for help and, when you do, be sure to hire someone who shares your conviction and passion.