Stores have lots of competition these days. Not only do retailers need to compete against other shops just like them but also online retailers as well as overseas companies and a huge variety of discount stores.
Sometimes it seems as if it’s hard to stay afloat and, often, retailers are looking for something new that will put them a step or two ahead of the competition. Sometimes that something is as simple as a new look!
Refreshing your retail space offers a lot of positives. First of all, it makes YOU – the owner – excited about your business once again. Chances are that if you’ve been working in the same space for an extended period of time, you’ve gotten bored.
Think about it. When you paint the walls of your home, doesn’t it make it look new and different and doesn’t it give you a new outlook about your personal space? Well, the same goes for your retail space. Often, a little refreshing of walls, fixtures, etc. will provide you with a reinvigorated attitude. It helps excite your employees, too!
Secondly, of course, is the fact that customers will be impressed with the new look as well. Customers get bored too, and when that happens, they start leaving and shopping elsewhere. When you spend the money to refresh your look, their interest will be renewed along with yours.
Who doesn’t love to shop in a store with a new, updated look that’s customer-friendly and a joy to explore? A renovation will help you keep those old customers and prompt them to spread the word about your new design to potential new customers.
Professional Fitout For Sales Growth
So, what do you need to do to give your shop a new look? The best place to start is with your shop fitting professional. If it’s been a while since you’ve opened your doors and you haven’t done any renovations in the past, you may not have one.
But employing one is a great way to learn about new design ideas and what’s out there to make your store look fresh once again. Look for a shop fitting company that has on-site designers as well as a complete staff that can take your project from conception to completion.
If the idea of renovating frightens you, a shop fitter can put your mind at ease with ideas that fit not only your space but your budget. Remember, a renovation doesn’t mean you need to change everything from your floors and walls to your fixtures and signs. If your budget warrants a total maker, that’s great! However, refreshing your shop might only require some simple changes such as a better wall color and some new carpets or tiles.
Or perhaps you might want to take those old metal racks and put in options that make your shop look more inviting or homey, using warm woods and deep wicker baskets. The possibilities are endless!
If you believe a renovation – large or small – might give your business that proverbial shot-in-the-arm, contact a shop fitter for some clever ideas that’ll relight a spark in you, your employees, and your customers. It might be the best money you’ve ever spent!
Mills Shopfitting, from concept to fitout. Give us a call 03 9794 1000