Poster Displays and Hangers
Poster Displays and Poster Hangers refer to the method by which Posters are held up and displayed in retail/store environments. Posters are a form of temporary signage, perfect for short-term promotions, sales, and visual communication at key times of the year (Christmas, Easter, Mother's Day, Father's Day, etc). Posters can also improve the ambiance of retail environments ƒ?? that is, rather than being used to communicate directly with shoppers, they provider more of a subconscious marketing effect of projecting an image, creating a feel or extending a design concept. Whilst posters are low cost, on their own they have limited versatility. They can be adhered to walls, however this is normally unsatisfactory for the reasons that the wall space is key selling area, and the use of a short term adhesion looks unprofessional and may quickly create the opposite ambient effect than the original goal. That is, their presence over time can create the impression of 'rattiness' and untidyness.
Poster Displays and Poster Holders avoid this problem by presenting the poster in a professional, tidy, and organised way. The most common and cheapest form of display is to hang from the ceiling an extrusion to the top, which grips/holds the poster, and then attach a similar holder to the bottom of the poster, thus keeping the poster taught and straight. Poster Hangers are available in a range of colours and styles, from clear 'budget' lines to aluminium premium lines.
Whilst Poster Hangers provide a 'ceiling hung' solution, at other times, a floor standing solution, or even a wall mounted solution may be preferable. A Frames are the most common and versatile form of a floor standing Poster Display. Using a slide-in face or Snap Frame, A Frames present two posters at ground to waist height, facing upwards. A common poster diplsay system found in upmarket department stores and throughout fashion stores are a chromed stand and frame, holding a poster at chest to eye level. Wall mounted options for Poster Displays include Snap Frames and even large Euro Ticket Frames.