As you enter a retail establishment, the art work on the wall might not be the first thing you notice, but posters and other sorts of wall hangings actually serve to set the mood or theme of the store, even if they do so subliminally.
For example, you might not realize that those huge posters of swimsuit-clad girls are enticing you to buy a pair of sunglasses or a beach towel, but the fact remains that these images will very likely have some influence on what you buy before you leave the store.
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Poster Displays and Hangers
Choosing the right posters and displaying them properly is an ultra-important step in the design process at any sort of retail shop. However, it’s important to remember that posters are usually temporary and will most likely change with the seasons, for particular sales, and when they become old or damaged.
So, while in use, you’ll want these posters to be prominently displayed and hung with accessories that will allow them to stay in place and stand up to heavy shopper traffic.
The quality of the posters, both visually and durability-wise, is important, of course, and your shop fitter can suggest places to purchase your posters or have them printed. Equally as important, however, is what is used to display them and how they are displayed.
You may want to avoid hanging posters directly on walls when possible. For a few reasons, this isn’t an ideal place. Often, they do not adhere well and, secondly, wall space is often a prime display area for your merchandise. Instead, consider the use of some sort of poster hanger that allows the artwork to be hung from the ceiling, still in view but out of the way of your merchandise.
Available hangers can grip the poster from the top and attach it to the ceiling. Poster hanging systems, such as Clik-Clik Magnets, are ideal and can be used over and over again. Additionally, another device can be attached to the bottom of the poster so that it stays taught.
If you prefer not to hang posters from the ceiling or your shop has low ceilings that really can’t accommodate posters, consider the use of some sort of display stand. These are available in many styles including standard chrome-plated stands that can be easily moved from place to place.
These stands can be purchased in styles that accommodate a variety of poster sizes. Also look for more contemporary stands in stylish, durable plastic that keep posters front and center and nab the attention of your customers.
If you do need to hang posters on your walls, ask your shop fitter to locate hanging systems and accessories that will keep the posters up on the wall where they belong without causing damage to your nicely-painted surfaces. He or she should be able to suggest a viable solution.
Remember, posters are an integral part of your decorating scheme. Review them frequently to determine their effectiveness and don’t hesitate to make changes when necessary. Posters are an inexpensive way to catch the customer’s attention and entice them to make purchases. With the right accessories, you can keep your posters in place and keep them looking clean and tidy.
Mills, your shopfitting professionals. Call 03 9794 1000