Just about every shopper makes an impulse purchase now and then. That’s why POS or Point-of-Sale displays are important, regardless of what kind of store you own. These displays take those “impulses” and turn them into sales, adding that little bit extra to many of the purchases made each day.
Product Presentation Maximizes Sales
You’ll find quite a variety of product presentation in POS displays. In supermarkets or pharmacies, you might see candy bars, chewing gum, and magazines or newspapers in such displays. In apparel shops, you might find costume jewelry, hats, brushes, or other small items that fit neatly into a purse or pocket. At a home improvement store, you’ll see everything from light bulbs and tape to bug spray and energy drinks. Many stores also display their gift cards on a point of sale shelf.
Shopfitters who truly know their craft recognize the importance of POS product presentation displays and should recommend a suitable one for their clients. Which displays are suggested will depend on the space available and the types of products one wishes to sell in their POS display, which is usually situated closely to check-out areas/cash registers.
Some store owners may find that a hanging hook display works best for catching the eye of customers as they prepare to pay for their purchases. Others may opt for something more elaborate, including a multi-shelf display. Still others may be content with just a small wire rack or other display item that doesn’t take up much space.
Whichever you choose, remember that it’s all about the presentation. Customers want to be provided with a clear view of the items you hope to sell them, and because POS products are usually a last-minute choice, they should be easy to reach and separated by type or brand, if applicable. Choose a display that keeps products front-and-center and allows for easy restocking when necessary.
Often, displays with slanted shelves that allow remaining products to slide forward when the one in front is removed are a good option for POS displays. These can be made of a variety of materials (wire, wood, etc.) and are usually budget-friendly.
Also remember, that POS items change frequently, so opt for a display that makes it easy to shift inventory. Few retail owners want their staff spending hours on point-of-sale displays, which usually consist of lower-priced items that customers can grab in a hurry when paying for larger purchases.
Point-of-sale displays also require good signage, yet another aspect of merchandising with which your shop fitting professional can help you. POS items that are new to your store, items on sale, or seasonal items you wish to promote demand banners or other signs that draw the customer’s attention to the product. The use of bright colors and other clever merchandising techniques that catch the eye should also be considered when discussing a POS display.
Your shopfitter should also take time to plan with you for the right location for your POS displays, which might actually be more than one location, depending on the size of your shop. Take time to carefully examine the overall layout of the store to determine where POS items will be the most visible and result in the most sales. Even an excellent display won’t prompt results if it’s in the wrong place.
If you’re consulting a shopfitter for the first time or perhaps sprucing up your current retail establishment, be sure to discuss POS options as part of your overall plans for a successful business venture.