Wouldn’t it look strange if you walked into a store and saw only products but no signs? What if you took a look around and saw no indication of where you were or what kind of products were being sold inside? While you might still stick around and shop, chances are it might be difficult to locate certain items, locate prices or sales, and perhaps even find the check-out area.
A store’s POS display signage is important, regardless of the size of the shop. Signs for POS items are also essential, though some retailers might view it as an afterthought and perhaps not even a necessity, especially since POS displays change so often. But experienced store owners that recognize the importance of selling point-of-sale items also know that drawing attention to those products is essential.
Retail POS Display Signage Sells
Shopfitters who offer signage services should be able to instruct store owners on the particulars of good visual communication in regards to POS displays. He can offer options such as colorful banners, bold branding posters, and other signage that prompts customers to grab that last-minute item on their way to the cash register and before exiting the store.
Aside from that all-important POS signage, a shop’s overall signage needs should always enter into the picture when working with a designer. A qualified, experienced designer who’s part of a shop fitting team, should be well versed in the particulars of placing posters, banners, logos, and other signage in spots where they are most noticeable and most effective.
When choosing a shopfitting team, inquire as to the sign-related experience of the designers there. You’ll want to work with individuals who have a variety of design experience including in graphic, 3D, and industrial design disciplines. This wealth of knowledge and experience allows for creative solutions for signs that enhance your place of business.
Perhaps you have signage ideas of your own? Maybe you already have a logo or perhaps even some drawings you’d like incorporated into your POS or other signage? A top-notch designer can take your ideas and make them part of the plan, allowing for that personal touch that makes your shop truly your own.
POS display signage options should include digital and screen printing, which provides clearly printed, easy-to-read displays, signs, banners, and more. These can be printed on a variety of materials, including that which can withstand lots of traffic and harsh environments, eliminating the need for constant replacement. Other sign possibilities might include matching signage for your fleet of trucks or vans or for other uses related to your business.
When interviewing potential shopfitters for your signage and display needs, be sure to inquire as to not only their design experience but also their in-house sign production capabilities. The ability of a shopfitter to design and manufacture posters, banners, and displays on their premises means quicker service at a price less expensive than if they had to subcontract their signage services.
Good signs do more than just tell customers where items are located, which aisle to choose, or facts about the latest sale. They can provide your shop, restaurant, or other place of business with unique character. That’s why investing in the best signs is well worth your hard-earned dollars.