Everyone has indulged in an impulse purchase at some time or another. As a matter of fact, many shoppers make these kinds of purchases quite frequently. Marketing research shows that some 70 percent of all retail sales are as a result of impulse purchases. That’s a staggering number and no doubt this is why more and more retailers are spending extra dollars on those all-important point of sale displays.
Point Of Sale Displays & Trends
An article in the Harvard University Business Review states that “changes in consumers’ shopping patterns and expectations, along with an upsurge in impulse buying, mean that the point of purchase is playing a more important role in consumers’ decision making than ever before.”
Such trends have prompted shop owners to spend not only more money but also more brain power and floor space on displays that prompt customers to spend that extra cash on a candy bar, magazine, tube of lipstick, quick snack, or any other item that you typically find in a point of sale display.
See available point of sale displays & other options online
Because of the popularity of POS displays, retailers are thinking more about how best to make use of them, and they’re also involving their shop fitters in these brainstorming sessions. A very capable fitout professional can suggest not only the best spot to place your point of sale display, but can also provide you with the actual display pieces that best fit your needs. After all, a well-designed display attracts customers’ attention and adds value to each sale.
Some point of sale displays are quite simple and might just include a tiered shelf that sits near the cash register. Others might be much more elaborate. Often, it’s the signage that goes with the display that attracts the attention of the buyer.
These might include posters or brightly printed tickets that advertise a special deal or perhaps a special attribute of that product. You might also consider lighted signs and other such additions.
Some point of sale displays are interactive, including extras ranging from a simple mirror to something as complicated as a video or a touch screen presentation touting the product’s attributes. Interactive point of sale displays are fun for customers of all ages and entice them to stay and visit the display for a few minutes longer, making it more likely that they’ll take that product home with them.
Remember that your point of sale displays will most likely change often, usually with the seasons or according to upcoming holidays or other special events. What’s in your point of sale display might also depend on your inventory and what items you’re hoping to “push” at one time or another.
So, if you’re purchasing displays specifically for point of sale, make sure they’re versatile and can accommodate products of a variety of sizes and shapes. Ideally, you may want to consider keeping more than one POS display unit on hand, depending on the size of your store.
Ask you shop fitter to recommend what has worked best for other customers who own establishments like yours. Call 03 9794 1000
Better yet, consider visiting similar retailers for more ideas about point of sale displays that will increase your sales. Or get bespoke point of sale displays built to your requirements.