Do you ever buy items on impulse? Why? What attracts you to these items and makes you want to spend just a few extra dollars for a must-have product that you didn’t even realize you needed?
Chances are that the display in which these products are housed often has something to do with your last-minute decision.
Point of sale display stands can certainly catch the eye, especially if the store owner takes the time to consider a few important factors.
Where you put your point of sale (POS) display stands will depend largely on the layout of your store but the right placement is always paramount. If you own a store with multiple checkout lines, you may need POS stands for each one of those lines or perhaps one or two point of sale displays on a specific path that leads to those lines.
If, on the other hand, your store has only one line that feeds into a bank of cash registers, your placement will be different. For example, if the latter is true of your store, you may want to put your POS displays beside each other in an area between the line and the bank of registers. This way, your customers MUST pass them to get to the checkout area.
Smaller stores sometimes put point of sale display stands on the counter at checkout. This is often the case with women’s clothing stores. For example, at these shops, you may spy some overstocked jewelry items in a box or basket beside the register, placed there in hopes that the customer will realize they absolutely need a pair of earrings or a bracelet to go with that new dress.
POS displays come in all shapes and sizes….literally. Retailers sometimes use POS displays that are offered along with the products when they come from the distributor, but some design their own displays instead. For example, if an apparel retailer has lots of winter scarves and gloves he wants to move, he may ask his shop fitter to come up with something that excites his customers enough to purchase those items.
The most common type of point of sale display stand is the floor stand or “dump”. It’s often constructed from a heavy card stock-type material so that it’s light and easily movable. The floor stand can accommodate just about any item if it’s designed correctly and often becomes something of a “store-within-a-store” for a specific product or line of products. Because it is fairly inexpensive, it is essentially disposable when the promotion is complete or it can be saved for later use.
Some POS displays can be more elaborate and may involve sophisticated signage, including digital or video offerings or interactive options. Digital advertising nearly always catches the eye and prompts the customer to stop and read the information being displayed. Anything interactive is always a good bet as well, especially when it involves children.
Help from your Shop Fitter
If you’ve been pondering purchasing new point of sale display stands for your establishment, ask your fit out professional to recommend types that might work for you and the items you wish to sell. A good shop fitter can share his experience with displays that have worked for stores like yours and will be happy to assist you with design and other particulars.