When you walk into a food market – large or small – you’re probably there for a reason. Either you’ve arrived with a long list to do your weekly food shopping or you’ve got a few things to pick up on the way home from work or after your run.
Designers Provide a Discerning Eye for your Food Presentation Needs
If you’re familiar with the store where you buy your food, chances are you can go directly to the aisle that features the items you seek. If you’re not, you may have to roam around a bit but, hopefully, with good signage, you can find your items pretty quickly.
Of course, unless you’re behind the scenes, you only see the store when it’s customer-ready and open for business. But what does it take to get the supermarket or other food store to that point? Usually, it takes an entire staff of individuals to get the ball rolling, including a designer.
Maybe you’re thinking, “This is just a food market. Who needs a designer?” But, in fact, a designer is one of the most important individuals involved in the process and is usually active from conception to completion. It’s the designer that takes your ideas, mixes them with his/hers, and puts them on paper. Then, from that point on, he does plenty of tweaking and comes up with the perfect plan for your space.
So what should you be looking for when you hire a designer to address your food display and presentation needs? Experience is essential, of course, and not just any retail design experience. If you are the owner of a food store, you should look for a designer that has knowledge of that industry. If you plan on hiring a shop fitting company for your fit out needs, ask if they employ a designer who has extensive experience in planning food stores like yours.
It’s always wise to gather some examples of work this particular designer has previously completed. You can request blue prints/drawings of his/her designs, and it distance allows, you may want to visit some of those completed jobs in person.
In addition, it’s always a good idea to ask for references. While it’s fine to see the blueprints or admire the finished product, you’ll also want to know what it’s like to work with this particular designer. There are a number of questions you might ask of those who’ve already worked with the designer you’re considering for hire. Is he/she responsive to your ideas? Does he have enticing ideas of his own? Is he open to changes, where necessary?
Does he return phone calls/answer emails in a timely manner? All of these things are important as you make your way from that idea in your head to the drawings on the paper to the actual realization of the design.
Of course, cooperation works both ways. You’ll need to work with the designer as well, providing her with information such as space requirements, marketing position, food selections, and more. Be as specific as possible, even though you may not have all the details worked out at first meeting.
Most quality shop fitting services employ several in-house designers. Ask your company contact to provide information about their food presentation design ideas, choose two or more to interview (if possible), and select the one that seems to best fit your needs.