It’s a new age. Who hasn’t said that at one time or another? Usually, that statement is somehow connected to the wonderment of today’s technology and the incredible advances in that field. Seemingly, Apple and other major technology companies come out with a new product or some other amazing new advancement in their existing products nearly every month, if not more often.
The recent Digital Signage Show in Las Vegas didn’t include Apple’s magnificent inventions, but it did indeed display some of the most amazing products available in the world of digital signage.
Digital Signage – The Future Of Retail Advertising
Displays were provided by all the major players in the industry and most of these displays generated plenty of oohs and aahs from the attendees. Among the most notable were the ultra-high-definition displays that use the latest technology to produce images that will blow your mind.
However, the products that seemed to keep consumers at the display booth the longest were the ones that allowed for interactivity. In a world where touch screens are more commonplace than not, devices that allow you to swipe, pinch, and otherwise manipulate images with your fingertip seem to be the ones that continue to attract the most attention.
Indeed, our children have grown up expecting any screen they encounter to be of the interactive variety. Watch the disappointment in a child’s face when he touches a television or computer that does not include touchscreen technology. He instantly becomes disengaged and walks away in search of something that will allow him in interact in a more personal way.
All of this provides a host of good lessons for the retailer but the most obvious is the need to keep customers engaged, a task that is becoming more and more difficult.
Shows like the Las Vegas Digital Signage Show help shop fitters and others who assist retail store owners with signage become educated as to the latest items available for those who are intent on engaging their potential customers and converting them to buying – and, hopefully, repeat – customers.
While not every retailer will be able to afford ultra-high-definition displays with state-of-the-art touchscreen technology, there are indeed less costly options available to fit a variety of budgets.
Businesses that specialize in merchandising and signage should be able to recommend to their clients suitable options at a cost that won’t take a huge bite out of profits but, instead, propel sales to the next level.
Indeed, it seems that the success of a particular retail environment will soon depend on digital signage. The trick is to find a signage expert that takes time to get to know your business intimately before recommending a host of gadgets that might not really be right for you.
When it’s time to hire a shopfitter for your digital signage needs, interview that person carefully and gauge their knowledge of the latest trends. With the right person on board, your digital signage should prompt a rise in sales and carry you well into the future.