Think about your relationship with food. If it’s a healthy one, chances are that food fulfills a lot of your needs. That doesn’t mean you’re emotionally addicted to it. It just means that you get a lot of satisfaction from a good meal.
For individuals or businesses who are selling food, it’s all about appealing to that sense of satisfaction, and the best way to do that – of course – is to appeal to the customer’s senses. In other words, besides presenting a tray or plate of food that tastes good, it needs to smell good, AND it needs to look good.
That’s where presentation plays a role, especially in a market or other place where customers can’t necessarily taste the food before they buy it but must rely on the fact that it “looks good enough to eat.”
In a deli setting, that’s particularly important as customers stand in queue perusing the many offerings available for their next lunch or dinner.
There are many options for deli presentation and which ones you use will depend on a lot of different factors, not the least of which is the size of your delicatessen or the deli area of your supermarket or small grocery store. There are so many different kinds of products available for setting up an attractive deli and your shop fitter can recommend those that will fit your needs.
For example, consider how you might want to display items such as side dishes (salads, olives, etc.). Do you use attractive melamine bowls perhaps…or maybe shiny metallic buckets might be more eye-catching.
Or perhaps sturdy polycarbonate trays or acrylic scalloped bowls are the right answer for your display cases. Or how about barrel bowls, which seem to be the go-to item for products such as pickles.
If you’re displaying bread, rolls, and other bakery items in your deli department, you’ll also want to arrange those so they look their best and so that customers will want to take them home on their next visit to your store.
Baskets are quite popular for displaying bakery items and can be arranged in a variety of ways, including free standing or on stands that hand several baskets at different heights. But, of course, you’re not limited to baskets. You might consider bamboo or timber crates or event barrels and metal buckets, depending on the look you’re trying to accomplish.
Making food look good is the realm of a shop fitter who has extensive experience in the food presentation business. Individuals or companies that specialize in setting up supermarkets or smaller grocery stores know how to make your deli department shine by mixing colors, shapes, and textures to create a veritable feast for the eyes and…eventually…the mouth.
It’s logical, of course, that customers want to buy food that looks appetizing, so why not spend some extra dollars to hire a shop fitting company that knows their way around a deli? In the long run, your investment money will come back to you again and again.