Blog : Signage

Digital Signage and Queue Management: A Wise Pair

If you own a store with large queues or lots of queues, you know that standing and waiting your turn or waiting for check-out is a shopper’s least favorite task. After all, standing on queue is boring. Sure, you can pull out your phone and read your email, Snapchat a friend, or play a few rounds of Candy Crush, but after a while, that gets tiresome as well.

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Improving Sales Through Digital Signage Marketing

If you’re a retailer, we’re sure you’ve already figured out (or everyone has told you) how important it is to have quality signage that not only looks good but also speaks to your customers. But perhaps you’re wondering whether you should stick with the old-fashioned printed signage or maybe make that foray into the exciting world of digital signs.

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5 Signage Tips for your Retail Store

Poor signage can mean the death of your store. If you’re not noticed, customers don’t come. Signs are all about grabbing attention, and – these days – it seems that it takes different techniques to attract attention than it once did. Signage tips to keep in mind.

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Don’t Forget the Instant Signs!

Signs, signs, signs! They’re such an important part of any retail establishment. As a matter of fact, most retailers spend a ton of time thinking about their signs including what color they should be, which font is best, and what they want the signs to convey.

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The Basics of Wayfinding Signs

One of the most important investments any retail owner will make is for signage. Signs are something we often take for granted; we simply expect them to be there! Yet, if you’re opening up a new space or sprucing up your old one, you know that purchasing signage means more than just slapping up a placard or two in a certain spot within your store, restaurant, or other location. Signage is an art or, perhaps, a science. It requires lots of thought and plenty of consultation with your shop fitting designer or team.

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Department Signage Need Not Be Boring!

Every shopper knows how important it is to be able to make your way from one place to another within your shopping destination without getting lost, particularly when you’re in a hurry or have a particular “mission” in mind.

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Sign Design – From Design to Display

Sign design is an important part of your business…or any business. No matter what you sell or offer – be it products or a service – a sign not only provides your name but gives the customer a little insight as to what you do and perhaps even how you do it.

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Supermarket Aisle Signs

If you own or manage a supermarket, you know how important signage is to your business. Customers depend on signs from the moment they step into your store until they head to the check-out counters, pack up their groceries, and exit to their cars. Signs tell them what they need to know including where to find certain items, what’s on sale, and much more. So, naturally, those who run a supermarket should expect to invest a fair amount of money on signage.

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Retail Signs

Signs! Signs! Signs! They’re everywhere. Our eyes are bombarded with retail signs no matter where we go, from the billboards that line major roads to tiny signs proclaiming the price of our favorite candy bar. Signs are the way we communicate information and we’d literally be lost without them.

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POS Signs

How many times have you – personally – been stopped in your tracks by POS signs that have caught your attention? We’re betting it’s been more than once!  Signage is how stores communicate with their customers; it’s how retailers say what they need to say when personal contact with everyone who walks in isn’t an option.  Literally, POS signs do the talking for shop owners.

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