Little did we know that the brouhaha between the Penrith Panthers and the NRL would draw us in. However, the key role the fridge has played in creating a bonanza of publicity for the Panthers’ new major sponsor, and a very disappointed NRL and Telstra, has unwittingly made us a partner in the biggest sporting white goods scandal since the infamous Westinghouse fiasco at Lords in 1981 (at the end of the day’s play, the beer was found to be warm, thus unfairly favouring the locals). Whilst watching Penrith demolish competition favourites the Roosters, it was hard to believe the week would have such an uplifting ending, going to show, every shroud really does have a silver lining.

The Offending Fridge in Question (shroud by Mills)

The Full Article Here (Image linked courtesy of the Daily Telegraph)

Consider 3 factors:

1. the current retail rents in shopping centres
2. the need for retailers to establish a fresh point of difference
3. the nature of seasonal, opportunistic and limited-time promotions (think group buying sites, obsolete/surplus stock, and time-of-year activities)

What turns these three factors into an opportunity? Pop-Up Retail. Shopping centres, including Westfield, are keen for retailers to capitalise more directly on passing foot traffic within malls, and pick up some extra rent for practically ‘dead’ space in the bargain. See this article for some brilliant examples from around the world from both within shopping centres as well as carpark/outdoor space. (Some pictures reproduced below, plus our very own POPAI gold-winning World Vision Stands).

POPAI, the worldwide association of manufacturers, agencies, FMCGs and Retailers dedicated to excellent in point-of-purchase marketing conducted it’s annual award ceremony in Las Vegas this month. Over coming weeks we will showcase some of the more fantastic entries we witnessed at the awards, beginning with these brilliant movie release displays (a smorgasbord for Sci-Fi nerds!!)

Food service isn’t what it used to be. Whilst chipped ceramics and gaudy plastic may have been acceptable in the past, modern food service products must achieve the difficult twin goals of making the food the main focus, whilst still being visually appealing and fresh in their own right.

Delfin is North America’s premier Food Service and Food Presentation manufacturer.  Their products are renown for their durability, versatility and visually stimulating design. However, none are more so than their new EC Melamine range.

EC Melamine items represent a concentrated movement towards a more environmentally sensitive option. By perfectly blending eco-friendly plant based fiber from Thailand and durable melamine compound designed for strength, this bowl offers a durable yet natural, earthen look. Beautiful colors, globally considerate, food grade tested EC Melamine items are part of the earth wise delfingreen line. Contact Mills Display for to see how you can boost your environmental credentials in a perceptible and attractive way.

Whilst JB Hi-Fi would be disappointed that their stellar record of earnings growth has had a hiccup, their continued top-line sales growth is testament to the excellent offering and value the retail chain provides its loyal customers. JB’ are pioneers of the ‘cheap and cheerful’ storedesign concept. Nevertheless, if the purpose of point of sale material is to communicate to shoppers pricing, category location, specials, etc, then there’s certainly nothing lacking in JB’s execution!

Clik-clik in action (click here to view the demo on You Tube)

Clik-clik is a revolutionary poster hanging system from Canada used throughout North America. It is now available in Australia exclusively through Mills Display. The system uses a pair of magnets and a simple grabbing mechanism on a lightweight pole to make putting up and pulling down posters a breeze. Contact us for a demo, or watch our youtube video above.